Microsoft’s Edge Incentive Strategy Fails to Impress Investors
Microsoft's attempt to boost adoption of its Edge browser by offering Rewards points has drawn skepticism from investors. The tech giant's shares dipped slightly in Wednesday trading as the market questioned the effectiveness of such incentives against Chrome's dominant market position.
The targeted promotion - offering 1,300 Rewards points for Chrome users who switch to Edge - reveals Microsoft's singular focus on competing with Google's browser. Edge currently holds just 15.48% market share compared to Chrome's commanding 69.3% dominance.
Notably absent are similar offers for users searching alternative browsers like Opera or Brave, suggesting Microsoft sees Chrome as its primary competitor. The selective strategy raises questions about Microsoft's broader browser competition approach.
